Curtis Consulting designed billboard and flyer advertisements for State Farm Insurance to support local awareness and campaign outreach.

The Challenge

Outdoor and flyer advertising must communicate quickly; the creative had to balance brand integrity with high-contrast readability, minimal copy, and a clear call-to-action.

Our Approach

We designed around “glanceability”—prioritizing hierarchy, legible type, strong contrast, and clean composition—then produced print-ready outputs sized for billboard and handout distribution.

Key Transformations

• Simplified messaging to increase instant comprehension.
• Optimized typography and spacing for distance readability.
• Ensured brand-consistent color and layout discipline.
• Delivered production-ready files in vendor-friendly formats.

The Solution

Billboard and flyer ad designs built for high visibility, strong readability, and brand compliance—supporting consistent campaign execution across print channels.

Conclusion

State Farm received advertising assets that are clean, confident, and immediately understandable—improving campaign clarity while staying fully aligned to brand expectations.