Project Overview
Curtis Consulting helped SweepDoctor (Final Clean) launch its brand with a visual identity system, marketing collateral, and labeled packaging for branded cleaning products.
The Challenge
The brand had to feel trustworthy and professional, while labels needed to look clean, consistent, and “retail-ready” across product types (e.g., cleaning solution, carpet cleaner).
Our Approach
We created a simple, durable identity system and extended it into collateral and packaging—using consistent color rules, typography, and layout structure to ensure brand recognition across every touchpoint.
Key Transformations
- Built a cohesive logo and brand system designed for versatile real-world use.
- Created marketing collateral optimized for quick service comprehension and clear calls-to-action.
- Designed consistent product label templates to support a growing product line.
- Prepared production-ready print files aligned to typical vendor requirements.
The Solution
A complete launch-ready design package—logo, flyers, brochures, and product labels—built to increase credibility, improve customer recognition, and elevate product presentation.
Conclusion
SweepDoctor gained a consistent, professional brand foundation that supports both service growth and product expansion with a unified look customers can trust.