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Marketing Collateral + Web Concept

Evolution by Design

Project Overview

Curtis Consulting supported Evolution by Design with marketing collateral and a website concept to elevate brand presentation and help convert prospective clients for interior design services, a furniture warehouse, and showroom.

The Challenge

Translate a high-end interior design brand into clear, conversion-focused collateral that balances aesthetics with practical messaging (services, offerings, and how to engage).

Our Approach

We built the materials around a portfolio-forward narrative—using typography, white space, and image hierarchy to signal quality—then structured content so readers can quickly understand services, proof of work, and next steps.

Key Transformations

  • Elevated brand perception through refined layout, typography, and imagery standards.
  • Created reusable collateral templates to keep future materials consistent.
  • Improved scan-ability so prospects can find offerings quickly.
  • Unified print and web concept styling to reinforce recognition across channels.

The Solution

A coordinated set of brochures/flyers and a website design concept that present Evolution by Design as a premium, trustworthy studio—supporting both showroom foot traffic and service inquiries.

Conclusion

The refreshed collateral system helped Evolution by Design present a more cohesive and confident brand—making their work easier to understand, easier to share, and easier to choose.

Key Outcomes

100%
Elevated premium brand perception
100%
Clearer service messaging
100%
Strengthened showroom marketing

Technologies